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Jobs compares Apple to other PC vendors. We see the next "golden age of computing." Digital Hub of PC. Apple distributes current issue of Time magazine, which has new iMac on cover, to all attendees.
Apple has sold over 6 million iMacs since it was
new iMac today. "Goodbye to old iMac." New iMac has 15" flat panel display
(1024x768 resolution). "Today
is official death of CRT." All new iMacs have G4 processor running at 700MHz or
800MHz. iMac has SuperDrive option. DVD-R media now only costs $5/disc. Includes
nVidia GeForce2Mx with 32MB of memory on all iMac models. Apple Pro Speakers
bundled on 2 of 3 Macs. Apple presents new iMac: "lamp-style" iMac with flat panel
connected to rounded base. Screen is adjustable in any direction and angle can be
adjusted. Connectors in back with disk in front. No power brick (integrated into
As high as CD jewel case (10.5" diamater). Access to computer via 4-screws on the
bottom--can hold up to 1GB of memory as well as AirPort card. Three models:
$1799 model to ship by end of January. $1499 by February, and $1299 by March. Apple is taking orders now. Apple has taken its first order from Genentech for 1000 iMacs (Chairman/CEO Art Levinson sits on Apple's Board of Directors). New marketing videos for iMac and iPhoto shown at keynote.
Apple touts iBook, citing glowing reviews in popular media. Apple lowers iBook pricing. Lower-end iBook with CD-RW reduced by $100. Middle model discontinued. High-end combo model (DVD/CD-RW) reduced to $1499. Jobs introduces New 14.1", 600MHz iBook with 20GB/256K/combo drive (DVD/CD-RW) for $1799. The new 14.1" model weights under 6lbs (at 5.9lbs) Announces that all models are available today. Jobs touts Mac simplicity by playing Apple Mac commercials from last several years.
Jobs shows off new iPhoto ad called "Baby Jack." iPhoto "completes" suite of applications for digital hub/lifestyle.
Apple introduces iPhoto, the fourth digital lifestyle application. Simplifies "chain of pain": import, edit, print. iPhoto has one-click import, simplistic editing, and quick formatting/printing. iPhoto designed for 6 million digital cameras that were sold in US last year (2001). iPhoto supports ColorSync, technology developed at Apple over 10 years ago. iPhoto is about "Share. Organize,. Share." Jobs demonstrates iPhoto using his own digital camera. Show-off import, re-sizing, photo album creation, photo-cropping (with automatic aspect ratio)...Integrates with other digital editing software. (Jobs take jab by saying "unfortunately, I don't have Photoshop for OS X.") iPhoto also has sharing functions, including a slideshow function that uses OpenGL-based dissolves and has ability to add music. Jobs: "This why we do what we do."...iPhoto integrates with iTools for automatically publishing Web galleries to Apple's servers. Jobs also demonstrates quick, easy printing. Ability to order photo-quality prints (via Apple Store account) with one-click to any of saved addresses. iPhoto has page-creation/page-layout tools for allowing users to create/layout their own hardcover book. Apple will then print, deliver book (several pre-designed books available--customizable layouts). Apple will deliver linen-bound book in about a week (starting at $30 for first 10-pages. $3/per after first ten. Up to 50 pages). iPhoto is free for OS X users and is available today.
Apple has sold 1 million blank DVD-R media and has distributed more than 8 million copies of iTunes since it shipped. All of its current apps are at version 2.0.
Jobs talks about digital lifestyle and Mac as hub of the Mac. Camcorder and DVD experience can be improved with Mac. Some such as MP3 devices require a computer. iMovie, iTunes, and iDVD are apps that help increase the Mac experience.
Starting today all Macs will boot up into OS X. Mac OS 9 will still be on Macs (for classic or alternative OS bootup).
George Lucas (via video feed) talks about use of Macs at Lucas Film. Lucas rep introduced on stage; shows-off Maya for OS X. Episode 2 uses Macs much more extensively.
Apple introduces Aspyr Media to talk about its games for OS X. First shows off Harry Potter & Sourcer's Stone. It will be available in a couple of weeks. Star Wars Galactic Battleground is coming to Mac in the first part of this year.
Wolfram introduced to talk about Mathematica for OS X.
Apple demonstrates Final Cut Pro for OS X, noting that customers such as ESPN use real-time effects introduced in version 3.0.
Jobs introduces Palm representative to talk about Palm and OS X. Palm shows off OS X integration and drag & drop features of Palm desktop. Announced public beta of Palm Desktop for OS X.
Adobe demonstrates apps for OS X, including GoLive 6.0, LiveMotion 2.0. Promised to bring all its application onto OS X. Finally, demos Photoshop for OS X.
Photoshop for OS X includes spell checking. InDesign 2.0 is now in release candidate for OS X and will be available soon.
Apple touts Microsoft Office X: "We're thrilled with the application." Then introduces Adobe representative to talk about new Adobe apps. (Announced After Effects 5.5 is shipping for OS X.)
Largest orderin history for 36,000 iBooks from the State of Maine: "One down. 49 to go."
800,000 Visitors in December in all 27 retail stores.
Macworld is expected to attract 80,000 people.
Of all CPUs sold, 40% do not own a Mac.
Apple opened 27 retail stores last--two more than originally planned: plan "Best buying experience" and go after 95% of non-Mac owners. â
Talks bout success of iPod. Apple sold 125,000 iPods in first 60 days.
Jobs enters stage at 9 PM.